GLOBAL FRANCHISES
FUTURE
OF MUSIC
PESO PLUMA • FLO MILLI • TEEZO TOUCHDOWN • FAYE WEBSTER • REMI WOLF • JID • CHLÖE • JAY WHEELER • AND MORE
Team Rolling Stone. Photography by: Mickey Pierre-Louis, Ye Fan, Noemad, Salilah Saadiq
HEAD OF EVENTS & PROGRAMMING | NEW IP LAUNCH | EXPERIENCE & INTEGRATED MARKETING DESIGN | PROGRAMMING & TALENT RELATIONS | CROSS-FUNCTIONAL TEAM LEAD
A multi-platform international franchise, special issue, and live event series spotlighting rising artists, disruptive sounds, and the technological and industry shifts defining the next era of global music — from an annual list of 25 emerging artists to artist- curated digital hubs, live showcases, industry panels, and regional editions worldwide.
Launched the franchise in 2022 and delivered its first true 360° brand effort in 2023, scaling it into Rolling Stone's flagship 4-day stage at SXSW and aligning editorial and cross-functional teams across digital covers, print covers, events, social, and video..
MUSICIANS ON
MUSICIANS
DOECHII • BUSTA RHYMES • GLORILLA • BRITTANY HOWARD • MYKE TOWERS • JUANES • GUCCI MANE • JON BATISTE • COMMON • TIERRA WHACK • LIL YACHTY • AND MORE
Team Rolling Stone. Photography by: Mickey Pierre-Louis, Ye Fan, Noemad
HEAD OF EVENTS & PROGRAMMING | NEW IP LAUNCH | EXPERIENCE & INTEGRATED MARKETING DESIGN | PROGRAMMING & TALENT RELATIONS | CROSS-FUNCTIONAL TEAM LEAD
Rolling Stone's flagship editorial franchise, pairing iconic artists across genres and generations for unvarnished conversations on creativity, career, and the realities of the music industry.
Brought the franchise to life — designing a 360° program that extended the conversations into live events, performances, and digital covers, becoming a content engine across the brand. Led the cross-functional team that delivered it as a true brand effort across editorial, video, live, and social.
The series grew into sold-out ticketed events and new revenue streams, and became a top-performing branded franchise that drew artists, sponsors, and spin-offs — evolving into a global tentpole for the brand.
BRAND PARTNERSHIPS
PATRÓN TEQUILA
PROJECT LEAD | DESIGN & SCALE | EXPERIENCE DESIGN | PROGRAMMING
Team Rolling Stone
A VIP event and content series partnership between Rolling Stone and PATRÓN Tequila, launched in October 2024 in Austin, Texas during Austin City Limits — recreating the intimacy of an artist's backstage green room for select fans and VIPs across two back-to-back weekends, with exclusive live sets, interviews, custom cocktails, and interactive experiences featuring MisterWives and Dasha.
AUDIBLE
Team Civic US; Team Rolling Stone x Jeff Tweedy.
RS PROJECT LEAD | PROGRAMMING & TALENT RELATIONS | PRODUCTION
Audible Sound Studio at Austin’s Sunset Room took music aficionados into the worlds of Audible music properties – Origins, Breakthrough and Words + Music. An Origins space greeted guests with an interactive, cover art listening walls and inked fans with made-to-fade tattoos inspired by artists like Doja Cat. The Words + Music space featured a listening lounge and fans stepped into a recording booth to lay down tracks cut directly onto vinyls. And, Audible x Rolling Stone delivered an evening with the latest Words + Music artist, Jeff Tweedy.
DOORDASH
Team Rolling Stone
PROJECT LEAD | EXPERIENCE DESIGN | PROGRAMMING & TALENT RELATIONS
A live event partnership between Rolling Stone and DoorDash, held March 12, 2023 at Aba in Austin, Texas during SXSW — pairing a culinary showcase by Chef CJ Jacobson with a stripped-down acoustic performance and creative conversation with musician Remi Wolf, hosted by Ilana Woldenberg, merging gourmet Mediterranean bites and signature drinks with live music exploring the parallels between culinary and musical composition.
OWNED PLATFORMS
D NICE • ANDERSON .PAAK • LUPE FIASCO • CORY HENRY • ALICE SMITH • ROBERT GLASPER • ALISSIA • TANK & THE BANGAS • PETE ROCK • TALIB KWELI • AND MORE
WORLD JAM
PRODUCTIONS
EXECUTIVE & CREATIVE PRODUCER|TALENT RELATIONS & PROGRAMMING | CONTENT & EVENT PRODUCTION | CROSS-FUNCTIONAL TEAM LEADERSHIP
An independent agency arm consulting and producing outside of corporate work — specializing in artist-led launches and helping brands design pitches and programs in music and entertainment that drive business and cultural impact. Work spans artist management, festivals, pop-ups, music videos, virtual stages, recorded albums, and community-driven series.